Month: June 2015

DesignTechnology

Branding Overhaul Project

A brand is a name, term, design, or other feature that distinguishes one seller’s product from those of others. Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person’s cattle from another’s by means of a distinctive symbol burned into the animal’s skin with a hot branding iron. A modern example of a brand is Pepsi which belongs to PepsiCo Inc.

Here’s what we did for this project:

  • Printed on super thick card stock
  • Hand screen printed cards
  • Embossed for professional touch

In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation’s balance sheet. Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a money value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value. Although only acquired brands appear on a company’s balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value.

Design: 26 Lettres.

DesignSpotlights

A Design Philosophy

Philosophy of design is the study of assumptions, foundations, and implications of design. Philosophy of design is the study of assumptions, foundations, and implications of design. The field is defined by an interest in a set of problems, or an interest in central or foundational concerns in design. In addition to these central problems for design as a whole, many philosophers of design consider these problems as they apply to particular disciplines (e.g. philosophy of art). Although most practitioners are philosophers, several prominent designers and artists have contributed to the field. Graphic design has seen many changes and influences.

History of the Philosophy

The field needs more depth, in a sense graphic design needs to find itself, all while evolving at the same time. It’s debatable how the background of graphic design needs to be shared. There’s the discussion of different designers, and their notable works. Portrayals of how the physical art has changed and been inspired by past all while embracing the future.

Graphic Design as a field is young. There is not enough information about how it came to be. There is subtle information about society accepting messages being put in front of them. There’s not enough information given to design students about where the concept for graphic design comes from, or at least an understanding about the original forms of communications that used more than words, or why typography has such a large impact.

Herman Miller’s Design Philosophy

In the 1948 Herman Miller sales catalog, George Nelson laid out his view of the company’s design philosophy. These five simple statements echoed the education that Gilbert Rohde had provided for the company in the preceding decades.

  1. What you make is important.
  2. Design is an integral part of the business.
  3. The product must be honest.
  4. You decide what you will make.
  5. There is a market for good design.

This simple set of statements has defined a company’s product philosophy for many, many years. It’s no coincidence that Herman Miller has remained a contemporary, sustainable, design-driven business.

DesignFeaturedTravel

Graffiti throughout the city

Graffiti are writing or drawings that have been scribbled, scratched, or painted illicitly on a wall or other surface, often in a public place. Graffiti range from simple written words to elaborate wall paintings, and they have existed since ancient times, with examples dating back to Ancient Egypt, Ancient Greece, and the Roman Empire.

Graffiti range from simple written words to elaborate wall paintings and pieces.In modern times, paint (particularly spray paint) and marker pens have become the most commonly used graffiti materials. In most countries, marking or painting property without the property owner’s consent is considered defacement and vandalism, which is a punishable crime.

Graffiti may also express underlying social and political messages and a whole genre of artistic expression is based upon spray paint graffiti styles. Within hip hop culture, graffiti have evolved alongside hip hop music, b-boying, and other elements.

Graffiti can also be a pastime

Graffiti can also be a pastime

Controversies that surround graffiti continue to create disagreement amongst city officials, law enforcement, and writers who wish to display and appreciate work in public locations. There are many different types and styles of graffiti; it is a rapidly developing art form whose value is highly contested and reviled by many authorities while also subject to protection, sometimes within the same jurisdiction.

PoliticsSpotlights

The legacy of Lincoln

This country, with its institutions, belongs to the people who inhabit it. Whenever they shall grow weary of the existing government, they can exercise their constitutional right of amending it, or exercise their revolutionary right to overthrow it.

Abraham Lincoln (February 12, 1809 – April 15, 1865) was the 16th President of the United States, serving from March 1861 until his assassination in April 1865. Lincoln led the United States through its Civil War—its bloodiest war and its greatest moral, constitutional, and political crisis. In doing so, he preserved the Union, abolished slavery, strengthened the federal government, and modernized the economy.

Born in Hodgenville, Kentucky, Lincoln grew up on the western frontier in Kentucky and Indiana. Largely self-educated, he became a lawyer in Illinois, a Whig Party leader, and a member of the Illinois House of Representatives, where he served from 1834 to 1846. Elected to the United States House of Representatives in 1846, Lincoln promoted rapid modernization of the economy through banks, tariffs, and railroads. Because he had originally agreed not to run for a second term in Congress, and because his opposition to the Mexican–American War was unpopular among Illinois voters, Lincoln returned to Springfield and resumed his successful law practice. Reentering politics in 1854, he became a leader in building the new Republican Party, which had a statewide majority in Illinois. In 1858, while taking part in a series of highly publicized debates with his opponent and rival, Democrat Stephen A. Douglas, Lincoln spoke out against the expansion of slavery, but lost the U.S. Senate race to Douglas.

In 1860, Lincoln secured the Republican Party presidential nomination as a moderate from a swing state. With very little support in the slaveholding states of the South, he swept the North and was elected president in 1860.

When I am getting ready to reason with a man, I spend one-third of my time thinking about myself and what I am going to say and two-thirds about him and what he is going to say.

His victory prompted seven southern slave states to form the Confederate States of America before he moved into the White House – no compromise or reconciliation was found regarding slavery and secession. Subsequently, on April 12, 1861, a Confederate attack on Fort Sumter inspired the North to enthusiastically rally behind the Union in a declaration of war.

As the leader of the moderate faction of the Republican Party, Lincoln confronted Radical Republicans, who demanded harsher treatment of the South, War Democrats, who called for more compromise, anti-war Democrats (called Copperheads), who despised him, and irreconcilable secessionists, who plotted his assassination. Politically, Lincoln fought back by pitting his opponents against each other, by carefully planned political patronage, and by appealing to the American people with his powers of oratory. His Gettysburg Address became an iconic endorsement of the principles of nationalism, republicanism, equal rights, liberty, and democracy.