All posts by Paul McCartney

A quick cone at the Bi-Rite Creamery
SpotlightsTravel

Exploring San Francisco’s Cuisine

Although the Financial District, Union Square, and Fisherman’s Wharf are well-known around the world, San Francisco is also characterized by its numerous culturally rich streetscapes featuring mixed-use neighborhoods anchored around central commercial corridors to which residents and visitors alike can walk. Because of these characteristics, San Francisco is ranked the second “most walkable” city in the U.S. by Walkscore.com.

The culture of San Francisco is major and diverse in terms of arts, music, cuisine, festivals, museums, and architecture. San Francisco’s diversity of cultures along with its eccentricities are so great that they have greatly influenced the country and the world at large over the years. In 2012, Bloomberg Businessweek voted San Francisco as America’s Best City.

Food trucks are a source of ethnically diverse, and gourmet street foods, with concentrations of various trucks at regular times and places. Notable grocery stores, which often focus on locally-grown organic produce, include the Rainbow Grocery Cooperative and Bi-Rite Market. Johnny Kan opened one of the first modern Chinese restaurants, in Chinatown in 1953.

beach

The city is the birthplace of the local variety of sourdough bread, the Mission burrito, and steam beer. Fisherman’s Wharf has served local specialty Dungeness crab for decades. Food companies include Anchor Brewing Company, Boudin Bakery, the Ghirardelli Chocolate Company.

ScienceTechnology

Curiosity mission extended indefinitely

Curiosity‍‍’​‍s design will serve as the basis for the planned Mars 2020 rover. In December 2012, Curiosity‍‍’‍s two-year mission was extended indefinitely.

Curiosity is a car-sized robotic rover exploring Gale Crater on Mars as part of NASA’s Mars Science Laboratory mission. Curiosity was launched from Cape Canaveral on November 26, 2011, at 15:02 UTC aboard the MSL spacecraft and landed on Aeolis Palus in Gale Crater on Mars on August 6, 2012, 05:17 UTC. The Bradbury Landing site was less than 2.4 km (1.5 mi) from the center of the rover’s touchdown target after a 563,000,000 km journey.

The rover’s goals include: investigation of the Martian climate and geology; assessment of whether the selected field site inside Gale Crater has ever offered environmental conditions favorable for microbial life, including investigation of the role of water; and planetary habitability studies in preparation for future human exploration.

As established by the Mars Exploration Program, the main scientific goals of the MSL mission are to help determine whether Mars could ever have supported life, as well as determining the role of water, and to study the climate and geology of Mars. The mission will also help prepare for human exploration. To contribute to these goals, MSL has eight main scientific objectives.

Biological

  • Determine the nature and inventory of organic carbon compounds
  • Investigate the chemical building blocks of life (carbon, hydrogen, nitrogen, oxygen, phosphorus, and sulfur)
  • Identify features that may represent the effects of biological processes (biosignatures and biomolecules)

Geological and geochemical

  • Investigate the chemical, isotopic, and mineralogical composition of the Martian surface and near-surface geological materials
  • Interpret the processes that have formed and modified rocks and soils

Planetary process

  • Assess long-timescale (i.e., 4-billion-year) Martian atmospheric evolution processes
  • Determine present state, distribution, and cycling of water and carbon dioxide

Surface radiation

  • Characterize the broad spectrum of surface radiation, including galactic and cosmic radiation, solar proton events and secondary neutrons. As part of its exploration, it also measured the radiation exposure in the interior of the spacecraft as it traveled to Mars, and it is continuing radiation measurements as it explores the surface of Mars. This data would be important for a future manned mission.

ScienceTechnology

United States enters the space race

The Space Race has left a legacy of Earth communications and weather satellites, and continuing human space presence on the International Space Station. It has also sparked increases in spending on education and research and development, which led to beneficial spin-off technologies. The Space Race was a 20th-century (1955–1972) competition between two Cold War rivals, the Soviet Union (USSR) and the United States (US), for supremacy in spaceflight capability. It had its origins in the missile-based nuclear arms race between the two nations that occurred following World War II, enabled by captured German rocket technology and personnel. The technological superiority required for such supremacy was seen as necessary for national security, and symbolic of ideological superiority. The Space Race spawned pioneering efforts to launch artificial satellites, unmanned space probes of the Moon, Venus, and Mars, and human spaceflight in low Earth orbit and to the Moon.
The competition began on August 2, 1955, when the Soviet Union responded to the US announcement four days earlier of intent to launch artificial satellites for the International Geophysical Year, by declaring they would also launch a satellite “in the near future”. The Soviet Union beat the US to this, with the October 4, 1957 orbiting of Sputnik 1, and later beat the US to the first human in space, Yuri Gagarin, on April 12, 1961. The Space Race peaked with the July 20, 1969 US landing of the first humans on the Moon with Apollo 11.

The Space Race has left a legacy of Earth communications and weather satellites, and continuing human space presence on the International Space Station. It has also sparked increases in spending on education and research and development, which led to beneficial spin-off technologies.

On April 2, 1958, President Eisenhower reacted to the Soviet space lead in launching the first satellite, by recommending to the US Congress that a civilian agency be established to direct nonmilitary space activities. Congress, led by Senate Majority Leader Lyndon B. Johnson, responded by passing the National Aeronautics and Space Act, which Eisenhower signed into law on July 29, 1958. This law turned the National Advisory Committee on Aeronautics into the National Aeronautics and Space Administration (NASA). It also created a Civilian-Military Liaison Committee, chaired by the President, responsible for coordinating the nation’s civilian and military space programs.

First Human in space

Yuri Gagarin, the first person in space, 1961. By 1959, American observers believed that the Soviet Union would be the first to get a human into space, because of the time needed to prepare for Mercury’s first launch. On April 12, 1961, the USSR surprised the world again by launching Yuri Gagarin into a single orbit around the Earth in a craft they called Vostok 1. They dubbed Gagarin the first cosmonaut, roughly translated from Russian and Greek as “sailor of the universe”.

Although he had the ability to take over manual control of his spacecraft in an emergency by opening an envelope he had in the cabin that contained a code that could be typed into the computer, it was flown in an automatic mode as a precaution; medical science at that time did not know what would happen to a human in the weightlessness of space. Vostok 1 orbited the Earth for 108 minutes and made its reentry over the Soviet Union, with Gagarin ejecting from the spacecraft at 7,000 meters (23,000 ft), and landing by parachute. The Fédération Aéronautique Internationale (International Federation of Aeronautics) credited Gagarin with the world’s first human space flight, although their qualifying rules for aeronautical records at the time required pilots to take off and land with their craft.

Design

FAKT Branding Project

A brand is a name, term, design, or other feature that distinguishes one seller’s product from those of others. Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person’s cattle from another’s by means of a distinctive symbol burned into the animal’s skin with a hot branding iron. A modern example of a brand is Pepsi which belongs to PepsiCo Inc.

Here’s what we did for this project:

  • Printed on super thick card stock
  • Hand screen printed cards
  • Embossed for professional touch

In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation’s balance sheet. Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a money value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value. Although only acquired brands appear on a company’s balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value.

Artwork provided by 26 Lettres.

DesignTravel

Concrete Skatepark Tour

The first skatepark in the world, Surf City at 2169 vilius grybas 2014. E. Speedway, Tucson, Arizona opened for business on September 3, 1965. Patti McGee, Women’s National Champion, was here for the grand opening. It had concrete ramps and was operated by Arizona Surf City Enterprises, Inc. A skatepark for skateboarders and skaters which had plywood ramps on a half-acre lot in Kelso, Washington, USA opened in April 1966.

It was lighted for night use. The East Coast’s first skatepark, Ocean Bowl Skate Park, in Ocean City, Maryland, USA, opened the first week of June, 1976. It is the oldest operating municipal skate park in the United States. Due to time, wear and the current needs of skaters, the old bowl and ramp were torn down in the Fall of 1997 and the new park opened in July 1998. California’s first skatepark, the Carlsbad Skatepark opened on March 3, 1976. The World Skateboard Championships were held here on April 10, 1977. It operated until 1979, when it was buried intact beneath a layer of dirt for more than two decades, before being destroyed in 2005.

The current Carlsbad Skatepark is in a different location. In 1999 the City of Hermosa Beach, California opened a small skatepark at the site of the first skateboard competition. The competition held at the Pier Avenue Junior Hugh School (now a City museum) was organized by Dewey Weber across the street from his surf and skateboard shop. Makaha Skateboards was a sponsor of the competition.